Nikki Beach
In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing music, entertainment, fashion, dining and art, together. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach—which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music; a VIP Membership card and concierge program; Nikki Style Magazine; and a Hotel and Resorts Division with several new locations to open starting in 2010.

The Nikki Beach lifestyle can now be experienced in nine different countries in thirteen cities: Miami Beach, Florida, USA; St.Tropez, France; Cannes Film Festival, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; New York City, New York, USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; Vilamoura, Portugal; Portimao, Portugal.

For more information on Nikki Beach, please visit www.nikkibeach.com.

Nikki Beach Lifestyle
Nikki Beach Lifestyle is the brainchild  of Lucia Penrod. As Director of Marketing for Nikki Beach’s flagship Miami location, Lucia has seen the brand grow into the global giant it is today. Jetting from location to location she saw  a need for a new kind of beachwear available year round, she decided  that with a thriving music label, fashion  magazine, and VIP program , a clothing line was  the next natural  step.
Nikki Beach references world travel, so what better way to introduce the collection to the world using the very best that NIKKI BEACH as to offer … The JET SET LIFESTYLE!

Nikki beach Lifestyle is the way of getting dressed on vacation , with easy combinations that work all day without  a lot of planning. What set Nikki Beach Lifestyle apart from other beachwear companies is the quality of each  piece. Created with the jet set customer in mind, only the finest fabrics are chosen for each garment; the softest cotton , airy linen, fine French chiffon, knit cashmere and silk satin.  All piece pack easily and, with a mix and match color palette, help keep luggage to a minimum.

Nikki Beach Lifestyle introduces What Women Want…

Global luxury lifestyle entertainment group Nikki Beach announces the launch of its signature “What Women Want” fashion event series, bringing the runway to Miami Beach.

“What Women Want” is a unique concept spread out over a series of fashion events on the first Saturday of each month, kicking off November 7th, 2009.
In what will be the most anticipated Saturday night out in Miami, every month Nikki Beach will pick and promote a favorite brand by creating a one-of-a-kind fashion event featuring the new collection along with a pop-up boutique on-site.
Targeting the ultimate Fashionistas, trendsetters, and influential elite, all part of Nikki Beach’s existing clientele, this concept will draw the best crowd in town.  In true Nikki Beach style, the event will be centered around champagne, sweets, and shopping, indulging every woman’s guiltiest pleasures.