About
About Nikki Beach
In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.
Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Las Vegas, Nevada, USA; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada. For more information on Nikki Beach, please visit www.nikkibeach.com.
Nikki Beach Lifestyle
Nikki Beach Lifestyle is the brainchild of Lucia Penrod. As Director of Brand Standards, Lucia has seen the brand grow into the global giant it is today. Jetting from location to location she saw a need for a new kind of beachwear available year round, she decided that with a thriving music label, fashion magazine, and VIP program, a clothing line was the next natural step. Nikki Beach embodies world travel, so what better way to introduce the collection to the world using the very best that NIKKI BEACH has to offer … The JET SET LIFESTYLE!
Nikki Beach Lifestyle is the way of getting dressed on vacation, with easy combinations that work all day without a lot of planning. What sets Nikki Beach Lifestyle apart from other beachwear companies is the quality of each piece. Created with the jet set customer in mind, only the finest fabrics are chosen for each garment; the softest cotton, airy linen, fine French chiffon, knit cashmere and silk satin. All pieces pack easily and, with a mix and match color palette, help keep luggage to a minimum.
Nikki Beach Lifestyle introduces What Women Want…
Global luxury lifestyle entertainment group Nikki Beach has introduced its signature “What Women Want” fashion event series, bringing the runway to Miami Beach.
“What Women Want” is a unique concept spread out over a series of fashion events once per month, kicked off on November 7th, 2009. The most anticipated Saturday out in Miami, every month Nikki Beach showcases a different designer, alternating between widely recognized names and local emerging talent, creating a one-of-a-kind fashion event featuring the new collection. Guests also enjoy complimentary beauty treatments, delicious sweets, and other goodies courtesy of local businesses that line up to be a part of this amazing event.
Targeting the ultimate fashionistas, trendsetters, and influential elite, all part of Nikki Beach’s existing clientele, this concept draws the best crowd in town. In true Nikki Beach style, the event is centered on fashion, sweets, and fun, indulging every woman’s guiltiest pleasures in a sultry, beachfront atmosphere.
